How to Optimize Your Website for Claude AI
A complete guide to getting your content cited by Anthropic's Claude. Learn Claude-specific optimization strategies that differ from ChatGPT and other AI systems.
Key Takeaways
- Claude has significant B2B and professional user base—optimize for this audience
- Allow Claude-Web crawler in robots.txt specifically
- Claude favors nuanced, well-sourced content with clear expertise signals
- Author credentials and organization schema are particularly important for Claude
- Content that works for Claude typically works for ChatGPT too
Why Claude Matters for Your Business
Last updated: January 2026Claude, developed by Anthropic, is one of the most capable AI assistants available. While ChatGPT gets more press, Claude has a significant and growing user base—particularly among business professionals, researchers, technical users, and enterprise organizations.
When these users ask Claude questions about your industry, you want to be cited.
How Claude Differs from Other AI Systems
Claude is known for careful, nuanced responses, strong reasoning, transparency about uncertainty, and a safety-focused approach. This means it strongly favors well-sourced, factual content with clear expertise signals.
Claude-Specific Optimization Strategies
1. Allow Claude-Web Crawler
First, ensure Claude can access your site in your robots.txt:
User-agent: Claude-Web
Allow: /
2. Emphasize Accuracy and Nuance
Claude prefers content that acknowledges complexity, provides specific verifiable facts, avoids absolute claims when uncertain, and includes sources for statistics.
3. Clear Author Expertise
Claude weights expertise heavily. Display author credentials, experience metrics, and professional affiliations prominently.
4. Structured, Logical Content
Claude excels at reasoning. Use clear logical flow, well-organized arguments, explicit connections between points, and summary sections.
Schema Markup for Claude
Implement Organization schema to establish identity, Author/Person schema to reinforce expertise, and Article schema with detailed attribution.
Content Types Claude Cites Well
- Technical documentation (publicly accessible, well-structured)
- Educational content ("What is [concept]?" articles)
- Expert analysis and professional recommendations
Claude vs. ChatGPT Optimization
Claude prefers nuanced, careful content while ChatGPT prefers confident, direct answers. Optimize for both by combining factual accuracy with direct answers.
→ Check Your Claude Visibility ScoreRun a GEO audit to see how your site scores for Claude and other AI systems.
Frequently Asked Questions
How is Claude different from ChatGPT for citations?
Claude tends to be more conservative and careful about citations, favoring well-sourced, nuanced content with clear expertise signals. ChatGPT is often more direct and confident. Content that works well for Claude typically also works for ChatGPT.
Does Claude use the same crawler as ChatGPT?
No, Claude uses Claude-Web while ChatGPT uses GPTBot. You need to allow both in your robots.txt file for visibility in both systems.
Is Claude used in enterprise settings?
Yes, Claude has significant enterprise adoption, particularly in professional services, research, and technical fields. If you're B2B, Claude visibility is important.
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