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Frequently Asked Questions

Everything you need to know about AI search optimization, our audit process, and how we help businesses get cited by ChatGPT, Claude, and Perplexity.

GEO Fundamentals

Understanding AI search optimization and why it matters

Why doesn't ChatGPT mention my business?
ChatGPT and other AI assistants select sources based on specific criteria: structured data, authoritative content, clear answers to common questions, and proper schema markup. If your website lacks these elements, AI systems simply can't "see" your content well enough to cite it. Our free audit shows you exactly what's missing and why AI search engines are skipping over your site.
What is GEO optimization?
GEO (Generative Engine Optimization) is the process of optimizing your website to appear in AI-powered search results from tools like ChatGPT, Claude, Perplexity, and Google's AI Overview. Unlike traditional SEO which focuses on ranking in search engine results pages, GEO ensures your content is selected and cited by AI systems when answering user queries.
How is GEO different from SEO?
While SEO focuses on ranking in traditional search results, GEO optimizes for AI-generated answers. SEO targets keywords and backlinks, while GEO emphasizes structured data, conversational content, FAQ sections, and entity relationships. Most websites score 60-70 on SEO but only 35-45 on GEO because GEO is a newer optimization paradigm.
Why do I need GEO optimization?
A growing share of searches now happen inside AI assistants, and the shift is accelerating. If your site isn't GEO-optimized, you're invisible to users asking ChatGPT, Claude, or Perplexity questions about your industry, and those answers go to competitors whose sites AI can read and verify.
How do I get my website to show up in Perplexity?
Perplexity prioritizes websites with clear, factual content, proper citations, and strong topical authority. To get cited, your site needs: comprehensive FAQ sections, schema markup that Perplexity can parse, content structured as direct answers to questions, and fast page loading. Our audit analyzes all these factors and shows you exactly what to fix.
Does Cited have a mobile app?
No. Cited is entirely web-based at citedaisearch.com: the free audit, the full report, and all client work happen here. There are unrelated apps in the app stores that use the name Cited; they are separate products from other companies and are not affiliated with us.
Do I still need traditional SEO if I have GEO?
Yes! GEO and SEO work together. SEO gets you found in traditional search, while GEO gets you cited by AI systems. The best strategy includes both. Our packages optimize for SEO, GEO, and AEO (Answer Engine Optimization) to maximize your total search visibility.
What is AEO and how does it relate to GEO?
AEO (Answer Engine Optimization) focuses specifically on getting featured in answer boxes, voice search, and direct answer formats. GEO is broader, encompassing all AI-generated content including conversational responses. Our platform optimizes for both SEO, GEO, and AEO for maximum visibility.
What happens if I wait to optimize for AI search?
AI search usage is growing 25-40% year over year. Every month you wait, competitors who optimize first capture more AI-generated referrals and establish themselves as the authoritative sources in your industry. Once an AI system learns to cite a competitor for certain queries, it becomes harder to displace them. Early movers have a significant advantage.
Is AI search optimization a fad or here to stay?
AI search is the biggest shift in how people find information since Google launched. ChatGPT has over 200 million weekly users. Perplexity is growing exponentially. Google has integrated AI Overviews into most searches. Gartner predicts traditional search volume will drop 25% by 2026 as users shift to AI. This isn't a fad, it's the new reality of search.

Scoring & Metrics

How we measure your AI search visibility

What is a good GEO score?
Most websites we audit score poorly on AI visibility because they were never optimized for it. A score of 60+ is good, 75+ is excellent, and 85+ is exceptional. Most businesses haven't optimized for GEO yet, creating a major opportunity for early adopters.

Our Audit Process

What's included and how it works

What's included in a GEO audit?
Our comprehensive audit analyzes 120+ factors including: SEO fundamentals, structured data (schema markup), FAQ optimization, content conversationality, entity relationships, answer-focused structure, mobile responsiveness, page speed, and AI-search readiness. You receive a detailed report with your scores and prioritized recommendations.
Is the free audit really free?
Yes, completely free with no credit card required. You'll get your AI Visibility Score, a breakdown of your SEO, GEO, and AEO scores, and the free AI Visibility Report with every issue and step-by-step fix instructions. All it costs is your email. The only thing we charge for is done-for-you implementation.
What's included in the free report?
Everything: step-by-step fix instructions for every issue found, copy-paste code snippets, schema markup templates, priority rankings, and time estimates for each fix. It is a complete treatment plan, not just a diagnosis, and it costs nothing but your email. We only charge when our team does the implementation for you.
How is your audit different from other SEO tools?
Most SEO tools only analyze traditional ranking factors. Our audit specifically evaluates GEO factors that determine AI search visibility: schema completeness, FAQ optimization, conversational content patterns, entity relationships, and answer-focused structure. We also test your actual appearance in AI search results.
How do I know if my competitors are using GEO?
Try asking ChatGPT or Perplexity questions about your industry. If competitors are frequently cited but you're not, they may have better GEO. Our audit includes competitor analysis showing exactly how you compare to top-ranking sites in your industry for AI search visibility.

Implementation & Timeline

How optimization works and what to expect

How long does GEO optimization take?
The 30-Day Overhaul is completed within 30 days, or 45 days with the Market Exclusivity upgrade's expanded sitewide scope. Unlike traditional SEO which can take 6-12 months to show results, GEO improvements typically show impact within 4-8 weeks as AI systems index structured changes.
Can I do GEO optimization myself?
Yes, but it typically requires 60-80 hours of technical work including schema markup implementation, content restructuring, FAQ creation, and entity optimization. Most businesses find it more cost-effective to use our service, which includes expert implementation and ongoing monitoring.
What access do you need to my website?
For our done-for-you packages, we typically need CMS access (WordPress, Webflow, etc.) or the ability to edit HTML/add code snippets. We never need hosting credentials or database access. For the free report, you don't need to provide any access, we analyze your public-facing website and give you instructions to implement yourself.
Can you optimize existing content or do I need new content?
We work with your existing content first, restructuring and enhancing it for AI search. Most clients don't need entirely new content, just better optimization of what they have. However, we may recommend adding FAQ sections or filling content gaps for maximum GEO performance.
How often should I update my GEO optimization?
Initial optimization is comprehensive, but AI search algorithms evolve. You can re-run the free audit at any time to check your scores. For clients who want it handled, our Stay Cited retainer ($4,997/month) re-runs your full audit monthly, fixes regressions, updates existing pages as algorithms shift, and writes new AI-optimized content every month.

Technical Details

Schema markup, SEO integration, and requirements

What is schema markup and why does it matter?
Schema markup is structured data that helps AI systems understand your content. It's like adding labels to your website that say "this is a product", "this is a review", or "this answers a question". AI search engines rely heavily on schema markup to extract accurate information, making it essential for GEO.
Which AI search engines do you optimize for?
We optimize for all major AI search platforms including ChatGPT (OpenAI), Claude (Anthropic), Perplexity, Google's AI Overview (formerly SGE), Bing Chat, and emerging voice assistants. Our optimization techniques work across all AI systems because they share similar content evaluation criteria.
Will AI search optimization break my existing SEO?
No, in fact, it typically improves it. GEO optimization adds structured data, improves content clarity, and enhances user experience, all of which Google rewards. We've never seen a client's traditional SEO rankings decrease from GEO work. The techniques complement each other because both Google and AI systems value well-structured, authoritative content.
What technical skills are required to implement GEO changes?
GEO implementation requires knowledge of HTML, schema.org markup, JSON-LD, content strategy, and SEO best practices. If you have a developer, we can provide detailed technical specifications. Otherwise, The 30-Day Overhaul includes full implementation by our team.

Pricing & Investment

Costs, packages, and ROI

How much does GEO optimization cost?
The audit and full report are free. Done-for-you implementation is one package, The 30-Day Overhaul, at $5,997, with an optional Market Exclusivity upgrade for $4,000 more ($9,997 total). Both are backed by a measurable score guarantee: if your score misses the guaranteed target, you get a full refund.

Results & ROI

What results to expect from GEO optimization

How do you measure GEO success?
We track several key metrics: appearances in ChatGPT responses, Perplexity citations, Claude mentions, Google AI Overview inclusion, voice search results, and overall AI search visibility. We also monitor your GEO score improvement and the percentage of critical issues resolved.
What industries benefit most from GEO?
Every industry benefits, but we see the highest ROI in: legal services, healthcare, financial services, real estate, professional services, SaaS/technology, and e-commerce. Industries where customers research before buying see the most immediate impact from AI search visibility.

Guarantees & Support

Our commitment to your success

What if my GEO score doesn't improve?
The offer has a concrete score target written into it: The 30-Day Overhaul guarantees your score reaches 75+, and the Market Exclusivity upgrade raises the guarantee to 85+. If we do the work and your score misses the target, you get a full refund. The score is measured by the same audit engine that produced your free report, so the target is objective.

Still have questions? We're here to help.